As I mentioned in an earlier post, I contribute a weekly piece to Chicago-based tech blog, Flyover Geeks. Below is the first paragraph of an article I wrote about Lab42, an exciting new startup located here in Chicago. Please click here to read the article.

Lab42 is one of the young, nimble startups carving out a niche in Chicago’s growing tech community. Specifically, Jonathan Pirc and Laura Rokita, the team behind Lab42, are forging ahead to establish an altogether new category of market research firm. It is market research reinvented for the social-media landscape.


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