Jason D. Rowley

Tag: Marketing

  • Seth Godin, Look What You’ve Done

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    Jason D. Rowley
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    This is an excerpt from a book review I wrote for Flyover Geeks. Read the whole thing here. Back in 2008, when Seth Godin published his fourteenth book,Tribes: We Need You to Lead Us, he was likely correct. The gist of his book, which champions a new media landscape in which change is effected not by…

  • Regarding the Super Bowl: Some Statistics

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    Jason D. Rowley
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    Some interesting statistics: It costs approximately $3 million for a 30-second television spot during the Super Bowl. One second of broadcast time costs as much as two years of college at the University of Chicago (full tuition + room and board). $3 million buys enough coffee to kill 37683 people by caffeine poisoning. ($79.61 per person…