Seth Godin, Look What You’ve Done

This is an excerpt from a book review I wrote for Flyover Geeks. Read the whole thing here.

Back in 2008, when Seth Godin published his fourteenth book,Tribes: We Need You to Lead Us, he was likely correct. The gist of his book, which champions a new media landscape in which change is effected not by huge corporate megaliths, or by the slow plodding progress of governments but by “tribes”. Tribes follow a leader, who articulates some idea to his/her tribe, and empowers the tribe to reify her/his ideology–act on it. Render it concrete.

I picked up Godin’s book because I’ve never read anything about leadership written for the express purpose of inspiring or instructing or empowering would-be leaders. And I realized, after about forty pages, that all of my criticism of inspirational flimflam such as this, yeah, it wasn’t baseless. Sorry, Seth.

[…] Read the whole thing here.



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